Thursday, August 9, 2012
Ustream Mars Curiosity broadcast numbers beat primetime CNN
The live stream of NASA’s Curiosity rover landing garnered more interest than primetime Sunday television, Ustream says. A spokesperson told Mashable that 3.2 million people in total had checked the stream at some point during the landing, with a peak of 500,000 people watching at the same time. That’s higher than the estimated viewing numbers for CNN during Sunday primetime, which came in at 426,000, or MSNBC, which had an audience of 365,000 viewers over age two. Ustream’s peak audience was lower only than that of Fox, which had an audience of 803,000.